Seaweed Report

Alaska Fisheries Development Foundation serves the Alaska seafood industry & represents harvesters, processors & support sector businesses. As part of their “Connecting Alaska Seaweed with New Markets” project, McKinley Research Group prepared the Alaska Seaweed Market Assessment. This report provides the foundation for brand recognition and demonstrates that a well executed & consistently applied brand system will do more than identify—it will align with the values, tone & mission of AFDF.