Odd Man Rush Beer Labels

Odd Man Rush Brewing is a small neighborhood craft brewery founded by three local home brewers in Eagle River, Alaska. Much like it’s hockey-related namesake, OMR believes that you’re more likely to score with a solid team by your side. With a shared passion for brewing, community, and hockey, the OMR team brews a selection that is true to style—strong, solid, and unique. As a small brewery with an ever-rotating and wildly creative selection of brews, the team needed a beer can label that was accessible, easy to produce in-house, and as nimble as they are. A priority of the can label was to create a visual system that friends of the brewery would feel is approachable and straight forward.