BRISTOL BAY SOCKEYE SALMON
The Bristol Bay Regional Seafood Development Association represents the over 1800 commercial fishing permit holders of Bristol Bay. In 2016, they hired Rising Tide Communications to develop a recognizable national premium brand for all sockeye salmon caught in Bristol Bay, Alaska, targeted to US consumers, via retail, restaurant and wholesale channels.
Deliverables have included brand creation, website, promotion management, relationship building, content management for social media channels, retailer marketing collateral and messaging across all platforms. Work on these projects is ongoing.
Wild taste, amazing place: building a brand