An Alaskan public relations and marketing firm.
 
 
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Always doing the most.

 
 
 
 
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Rising Tide runs on in-house horsepower,

enhanced with collaborators who are hand-selected from the top of their respective fields. As Rising Tide Communications has grown, we’ve developed a reputation for being creative, collaborative and super-effective. The secret to our success? RTC is a great place to work. We work hard on our culture: instead of work-life balance, our employees are encouraged to put the emphasis on life. We value mutually respectful relationships with our clients, who quickly become part of the RTC family.

 

Core Competencies

 
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BRAND

Let us help you define who you are and broadcast your identity clearly to build the foundation of new growth and possibility.

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STRATEGY

Expand your organization's core values. Identify your most effective messaging. We develop strategic marketing and communications plans for your organization’s goals.

PR

Land media coverage that matters. We create engaging perspectives that highlight your best. With the right channel to maximize exposure, your story travels to a receptive audience.

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SOCIAL

Maintain a relatable and captivating social media presence. We analyze patterns and successes to craft a plan that is dynamic and adaptive to your followers.

 
 
 
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WEB

Promote user interaction and improve functionality with a design that clearly represents your story. In this multi-device digital world, the outward experience is just as important as your ability to maintain your businesses site from the backend.

CONTENT

Consumer experience begins with the images and stories you publish on your communication channels. Developing authentic, meaningful assets boosts brand loyalty.

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AD

Inspire action and fandom. Digital or print, we excel at creative strategies to maximize your advertising opportunities and convert admirers into ambassadors.

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COLLATERAL

Brochures, rack cards, booklets, e-books, posters, even life-sized cardboard bears? Yes. Whatever you need to make an impression, Rising Tide will make it sing.

 
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KATE CONSENSTEIN
Principal

As the principal and owner of Rising Tide Communications, she has managed national, multi-faceted campaigns offering a collaborative and transparent communication style to clients. Kate delivers both the conceptual and the analytic thinking, always framed by what moves consumers to act, do, choose and align. It’s hard to grab lunch with Kate in Anchorage, Seattle or New York without someone coming to your table to say hello.

“My guiding principle has been to make Rising Tide a great place to work. That means our clients get the best of the best team members at their service. I look for people who have gotten around obstacles in life or their career- the skill of creative problem solving is essential.”

 

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KERRY WILKINS
Creative Director

Kerry forged her career in the contemporary art market, directing a gallery of 25 international artists. Kerry’s art background informs her expertise in producing, storytelling and brand development as well as her adept understanding of the nuances of visual communications. Her time spent in consumer packaged goods food marketing refocused her visual acumen towards brand management that employs design and aesthetics as a tools for strategic planning, messaging and content creation. Kerry is brimming over with obscure facts, making her an asset in a brainstorming meeting and a gem in a long car ride.

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HEATHER BEATY
Senior Account Manager

Heather brings over a decade of experience working on diverse marketing and communications projects, from leading Alaska’s largest charitable giving program to managing competitive political campaigns. Influence is her sixth sense -- she sees undecided people and creates compelling strategies to bring them into the tent. She held top staff leadership positions in the Alaska Legislature and is an expert at turning multiple points of view into one coherent, unified voice. Heather makes great mix tapes, cakes and strategic campaign plans.

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MATT ABOUSSIE
Media & Partnership Manager

Matt is Rising Tide’s first lower-48 team member, heading the Colorado office. He brings experience from working with many top brands in consumer PR, including Grundéns, Gerber, YETI, and Costa Del Mar. Matt has mastered the elements of public relations and can apply those skills to full-service assistance for clients – from content strategies to smart ad targeting, Matt’s mind is always on the why and what for. When he’s not scoring big press hits for clients, Matt runs his own wild Alaska salmon company Wild Alaska Direct. Additionally, he takes time off each summer to commercial fish in Bristol Bay.

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NATASHA PRICE
Creative Coordinator

Natasha supports our creative process with her diverse talents. Her background in managing communications for Alaska businesses and nonprofits developed her ability to synthesize what a company needs to communicate and produce measurable results from their desired audience. A triple threat in design, copy writing and editing, Natasha transforms a brand’s story into covetable and engaging content, pinpointing the best of a brand’s story. In her other life, Natasha is the owner of boutique floral studio Paper Peony.

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ALINA FAIRBANKS
Account Coordinator

Alina is a recent graduate of the University of Alaska Fairbanks with a degree in fisheries and marketing. Working in Bristol Bay’s sockeye salmon fishery and experience in market research for the seafood industry enables Alina to communicate the complexity of Alaska’s seafood industry to a wide audience. She displays the hallmark qualities of a Rising Tider: curiosity, creativity and an independent streak a mile wide. She’s supporting our management team now, but watch out! We’re pretty sure Alina can do anything she wants.

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CHRISTINE FANNING
Strategy Director

Christine is a master of strategic planning, executing campaigns with relentless attention to detail. She has shepherded the Alaska Seafood Marketing Institute in-state account for nearly ten years and provides exceptional insight into the seafood industry and broader national food trends. She artfully executes projects that stay on time, on strategy and on budget for her clients. Christine and her husband are also Alaska commercial fishing permit and quota holders in Juneau, Alaska.

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Join Us Around The Fire

The following positions are available at Rising Tide Communications currently:

Content Strategist

Always accepting unsolicited resumes from geniuses, visionaries and gritty underdogs at hello@risingtidealaska.com

 

“Your communications plan made a significant positive impact on how we talk about our work. You and your awesome team helped GLT create real and tangible brand that people want to be connected with. Until working with you, I had never seen the power of the right communications, at the right time.”

– Kim Sollien, Great Land Trust

 
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